4 color process printing has been around for many decades now and is pretty much the standard for printing in our age, so how do we create signs and graphics with more impact?
Maybe going back to our black and white roots might be the answer? Or a mix between the two?
With white spot and white flood ink printing we can tackle the traditional print job from a different direction, from the back! As a result changing the substrate color to black, gray blue or any color you choose can really alter the way a print piece looks. Even printing on clear with white ink under printing is very effective for signs and POP displays.
Another way we use white ink for customers is for acrylic prints and backlit duratrans prints. Multi layer CMYK/White/CMYK day/night backlit prints on clear look great with lights on or off. This process of printing is often used for restaurant menu boards, high end retail stores or airports.
Also photos or graphics printed on the back of acrylic with a white ink backup are always a pleasing solution for office walls or your home.
Calling interior designers and architects! Try window graphics on clear film with white ink for a real wow factor in your office, sports complex, museum or conference room project.